“You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.”
“The smell of a freshly printed book is the best smell in the world.”
Publisher Gerhard Steidl, perfumer Geza Schoen and Wallpaper magazine have collaborated to launch Paper Passion, a new unisex perfume with packaging by Karl Lagerfeld and Steidl.
This tells the story of a passion and a twisting plot to put the particular bouquet of freshly printed books in a bottle. Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book. To Wallpaper* magazine the pairing of the publisher with the perfumer seemed a natural partnership and so the idea for Paper Passion was born. Wallpaper* Magazine commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of the Wallpaper* magazine Handmade exhibition in Milan.
This is an opportunity to celebrate all the glorious sensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.
Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.